2020
UX VISUAL DESIGN INTERNSHIP
Harry and David
I can’t show everything publicly in my project yet. For a quick peek of the general process, below is the framework that I went through with my team at Harry and David. During my internship, I worked on conducting user testing by building out various rapid prototypes. Re-designed the product page flow and introduced the team to collaborate on Figma and created a design system for the team to use.
Intro
Design system
During my internship, I worked on conducting user testing by building out various rapid prototypes. Re-Designed the product page flow and introduced the team to collaborate on Figma and created a design system for the team to use. Worked with a team to modernize current designs.
Bring to life components
Making components reusable. Allowing Project managers and everyone to get involved on the project due to Figma’s collaboration tools and being cloud based.
Design Process
Discover
When starting a project, I first go talk to people. Who worked on this before? Are there any existing research done? Who has user data on this? Who should know I am working on this? When I have some hypotheses, I would start looking at competitors and conduct my own research.
Define
Very often we get a brief describing the problem on a surface level. We usually spend some time to peel back and define what we should really try to achieve.
Design
After a few quick flow sketches, I usually dive into the component libraries to see if any established design pattern solve the problem. Every other day, I share progress with other designers to gather feedback. Figma prototype was frequently used to do quick tests on usertesting.com. On a need basis, researchers would help with recruiting to conduct in-person studies.
Deliver
Figma files were branched and Sent out to the Dev team. Design process was documented on Figma and Miro with links to research and testing results.
Goals
Product
Creating an easier experience at check out.
Modernize web pages.
Business
Allowing users to find better items faster and allowing the user to add smaller items on PDP
Tech
Collaborate with Dev Team.
Understand Team workflow.
Make files neat and clean for code.
Making user aware red is our CTA all through out the cite.
Design System
Colors
Harry and David Style Guide.
UI button style
Principle is informed by research and thoughtful testing.
Thank you
Take Away/Reflections
I was able to learn a lot during this internship. I learned how to work with other designers on fast paced projects. My favorite part was working on conducting user testing by building out various rapid prototypes. Re-Designing the product page flow and introduced the team to collaborate on Figma and created a design system for the team to use.